About us

About Us At PUSHR, our philosophy is simple: to create fashionable, functional and affordable cycling kits that offer comfort and style with a fun twist. We're as passionate about cycling as we are our business, and create every item in our range with our customer in mind.

PUSHR was founded in Toronto by Sean Hurley in 2017. Sean is an avid cyclist and saw a gap in the market for good-quality, stylish and affordable kits, and set about putting this right. He knew he had a long road ahead, but with his strong and impressive background in marketing and team-building, he already had the perfect set of skills to get the ball rolling.

"Being active in the great outdoors is a fantastic way to get fit and get people together. I've been cycling for years and have a closet full of kits, but I knew something was missing. The kits were good quality, but pretty average in design and style. In fact, they were boring. I started to think about quirky designs and creating a brand that offers no-nonsense and quality kits with a few surprises. A lot of long days and sleepless nights followed, but finally PUSHR was born." - Sean Hurley, Founder of PUSHR

As you browse through our range, you'll see we've paid a lot of attention to detail. It's detail you'll only see a brand that truly understands cycling and the needs of the cyclist. When you're on the ride of your life, the last thing you want to worry about is your clothing. From mesh inserts that keep you cool, to waterproof pockets for those ride essentials, a PUSHR kit gives you all the comfort and convenience you'll ever need.

We're also very passionate about giving something back to our community. That's why we have partnered with Bikes Without Borders, a Canadian charity that is doing great things worldwide. Through gifting bikes to poorer communities, Bikes Without Borders is empowering people so that they can find work in other towns, work for themselves and just experience the freedom that cycling offers. We have pledged to donate $2 from every order to this worthwhile cause.

Everybody at PUSHR is involved in cycling: We ride, we race, we cycle tour, we commute. We truly understand that the time spent on your road bike needs to be as comfortable as possible -- it's even better when you look good too!

Just invested in a PUSHR kit? We'd love to see it! Show us your best side on Instagram #pushr